Fyffes sponsored the livestreaming of the Irish University Athletics Association’s Championships.
This covers the 1 day indoor championships and their 2 day outdoor championships. nTrai produced the stream and the graphics and enabled Fyffes to engage with a segment of their target audience.
Following the streams nTrai cut individual videos from the 6 hours of footage to produce smaller videos. This enabled Fyffes to receive more views and increase the effectiveness of the sponsorship. Fyffes received over 15 million views from their sponsorship.